Stories

What it actually takes to run a business here.

We are travelling to meet a hundred founders across six countries and asking them that question. The first stories are being written now and will be published here as they land.

FoundersOperatorsTeamsCustomers

How it works

One hundred founders. Six countries. One question.

We ask

We sit down with founders and operators and ask what a normal week actually costs them in time, money and worry.

We publish

The conversations worth sharing get written up here, in the owner's words rather than ours.

We build

What we hear goes into the roadmap. Several Penda features exist because someone on The Road described the problem.